As a Trader Joe’s fan, people ask me all the time – what is so special about Trader Joe’s? I mean, we have the Lexington Co-op,  Wegmans, Tops, Dash’s and plenty of places to shop and buy groceries. Well, now that we have one in the area, it’s time for me to explain it’s appeal.

1. It’s the perfect size! 12,000 square foot stores. I don’t need the 140,000 square foot mega supermarket. If the grocery store is too big, it’s too exhausting.

2. The cashiers! They are all happy hippies. They are not young kids. They are men and women who engage in conversation and are so darn positive about everything you are buying, they just reaffirm your purchases. They smile, they hand out stickers, and bag your groceries in nice handled brown bags. They may be middle aged but they could not be happier doing what they are doing. They don’t need to be a big shot in the world; they are a cashier at Trader Joe’s and loving life.

3. It’s fun! As soon as you walk in, you are stimulated by the colors and sights of the flowers and vegetables. The signs are hand painted with creativity. The bell rings. The samples are handed out. The packaging is appealing. There are workers who walk around looking to help.

4. The merchandise! Unique private label products packed with appeal and quality. They don’t sell corn tortilla chips. They sell quinoa and black bean tortilla chip.

5. The price! Not bad at all. And everything you buy gives you so much satisfaction, and the cashier is telling you how everything is so fantastic, you can’t wait to go home and give them all a try.

Tags : Trader Joe's